Zong
v Zong Pakistan
CMPak restricted d/b/a Zong and China Mobile Pakistan (Urdu: زونگ) could be a pan Pakistan mobile network operator headquartered in Islamabad, that offers voice and information services starting from prepaid and prepaid plans, 2G, 3G and 4G services, mobile banking to fastened telecom. It is the primary oversea setup of China Mobile through acquisition of a license from Millicom to work a GSM network in Pakistan in 2008. Zong could be a 100 percent subsidiary of China Mobile.
It is Pakistan's second largest GSM mobile service supplier and third largest mobile service in terms of subscriber base of thirty three million. It has a market share of twenty first among cellular operators within the country.
Zong commenced operations as Paktel by Cable & Wireless in 1991. It was the primary company granted a free license to hold out telephone services in Pakistan. It applied AMPS services till 2004, once the corporate launched GSM services.
In 2003, Millicom Corporation, UN agency at that point were majority house owners of Instaphone, bought Paktel from Cable & Wireless. Millicom put in a brand new management team headed by John Tumelty, former chief executive officer of Instaphone, and Chief treasurer David Ordman.
On January 22, 2007, Millicom International Cellular S.A. stated that it might sell its eighty eight.86 p.c stake in Paktel restricted to China Mobile for $284 million, which incorporates the reimbursement of intercompany debt. The sale implies Associate in Nursing enterprise price for Paktel of $460 million, Millicom aforesaid in its release. Merrill Lynch advised China Mobile on the transaction.
On four could 2007, Paktel restricted was renamed to China Mobile Pakistan. On could sixteen, 2007 China Mobile declared that it had increased its stake in CMPak to 100 percent.
On April 1, 2008 Paktel was rebranded to Zong.
v Network
China Mobile {pakistan|Pakistan|Islamic Republic of Pakistan|West Pakistan|Asian country|Asian nation} has endowed quite US$2 billion up to now to create up network infrastructure in Pakistan since 2008. it'll invest US$1 billion in next 2 to a few year for next generation service roll-out.
Zong has built the third largest cellular network in the country with over 10000 base stations. To go green, Zong has installed solar powered cell sites in various locations. It has country's largest solar power telecommunication network.
Pakistan's first 4G operator
Its network base stations, microwave links, IT support and transmission towers are maintained and provided by ZTE Pakistan.
Alcatel-Lucent beneath the terms of a contract with RIM leverages its international integration services and native presence within the region to produce Zong with end-to-end implementation, launch, delivery and support services for the BlackBerry resolution within the Pakistani market
§ Marketing
v Stores
Zong operates twenty two client service centres, 305 franchises, and 190,000 retail customer points nationwide.
Slogans
Previous logo of Zong with slogan
Since launch China Mobile Pakistan run the ad blitz for Zong with the tagline 'Say it all' (Urdu: سب کہہ دو). Now, China Mobile Pakistan run advertising for Zong with new tagline 'A NEW DREAM' (Urdu: ایک نیا خواب).
New logo of Zong with its new slogan
§ Products
Zong offers prepaid, postpaid, ladies, and youth plans. The prepaid, ladies, and youth plans area unit branded as bizXcess, Flutter, and Circle. furthermore, it additionally offers information plans and branch-less banking
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